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SPRING AD CAMPAIGN
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EXPERIENCE SPRING 2014

DKNY Times

April 16, 2014

SUPER-FIT OR SUPER-FREAKS

October 14, 2011

So while the guys are amped for Comic-Con at the Javits Center right now, tonight’s second annual American Pole Fitness Championships will offer up another display of superhero-like skills and aerial stunts (you maybe have seen the somewhat cheesy posters plastered around town). Over the last few years, the pole fitness craze has turned everyday girls (and guys) into gravity-defying acrobats with super-fit physiques to match. One might even see this new fitness trend as what belly dancing was in ’70s, a onetime outre dance form turned into a mainstream workout producing great results. More than likely, there’s even a chance you’ve even given it a spin at the gym or tried out a class at a specialized center, like S Factor or Body & Pole, on the urgings of a coworker.

American Pole Fitness Championships

DKNY PR GIRL

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