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DKNY Times

July 28, 2014

FASHION FORWARD POLYGLOT

October 5, 2011

Between heavily accented names and couture terms, fashion isn’t always the most pronunciation-friendly industry. Whether it’s a celebrity hairstylist’s name (Oribe) or a fancy hair product line (Kerastase) which has your tongue tripping over its vowels, Allure.com has compiled a primer on the 28 Most Frequently Mispronounced Fashion and Beauty Words. (Just mentioning, that’s pronounced "prim-er” not "prime-r.”) With practice, you’ll soon be saying words like ombre ("om-bray”) and ruching ("roosh-ing”) without nervously scanning the room to see if you’ve made a Nomi Malone-like blunder (that’s Elizabeth Berkley’s character in "Showgirls”). Consider it your Rosetta Stone to getting fluent in fashion-ese! (P.S. Here’s an easy one to warm up with: Donna KAR-an, not Donna Ka-RAHN.)

The 28 Most Frequently Mispronounced Fashion and Beauty Words via Allure.com

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